I work with a wide variety of business professionals. These businesses all provide services beyond simple transactional sales in a range of settings from business services to private health care. They include:
- Solicitors – both in general public practice and in niche areas such as education sector, employment law, or commercial litigation
- Accountants, business advisors and independent financial advisors
- Management consultants, business coaches and professional mentors
- Chiropractors, physiotherapists and sports injury clinics
- Dentists, opticians and chiropodists
- Specialist retailers who have an on-going relationship with their customers
“We don’t have time for sales & marketing. We should be busy doing work for our clients, not looking for new ones”
“Customers seem more price-sensitive than before. We’re losing business to competitors who’re cheaper, but we believe offer an inferior service”
“We’ve been in business for several years and always relied on word-of-mouth to bring in new clients. But now things have changed in our industry and word-of-mouth has slowed to a trickle. How do we start getting the word out about our services?”
My clients are all experts in their fields, and spend a lot of time & effort in maintaining that expertise. I help them communicate this with their customers in plain English. This generates repeat business, and creates trust that almost always leads to new business.